Commercial activities are a great way to put your product or business in the public spotlight.

There are two main types of commercial activities:

Free samples - refers to merchandise or any sealed products being given away with no obligation placed on the person accepting the sample

Business activation - refers to the temporary use of a public area for a promotional activity that engages the public

Please note, that submitting a Commercial Activation application does not guarantee the right to operate, it is approved on a case-by-case basis. Promotions involving the distribution of free samples or discount vouchers must be in a designated area with minimal infrastructure used. Business activations are able to use more infrastructure and must remain in a designated area. If the business would like to continue the activation over multiple days, all infrastructure will need to be removed at the end of each day. The number of days the activation is allowed to run will be determined by Council.

Ready to apply?

An application can easily be made online and please have the following handy as you will need to submit

  • a Certificate of Currently of your Public Liability Insurance with a minimum cover of $20 million
  • a copy of your risk management plan
  • a plan showing the setup of any infrastructure

Need more information

If you would like to speak to the Events Team, you can contact them at For any general enquiries, you can contact our Customer Service team at or on 08 8229 9999.

Commercial Activation

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