Tourism is a key economic driver to the City of Holdfast Bay and has significant positive flow-on effects for the local community. Council’s Strategic Plan 2030 focuses on a welcoming, safe and active community for the local community. The tourism vision is committed to a lively, diverse, safe, and accessible tourism destination for visitors and residents. Ensuring sustainability and economic benefits for our community and region is also a high priority, therefore the selection criteria for all leisure activity applications are as follows:

  • Promotes the image of City of Holdfast Bay and the reputation we hold as Adelaide’s Premier Seaside Destination.
  • Enhance the City’s attractiveness and create strong visitor appeal.
  • Adds vitality by providing social value, and engages visitors and community.
  • Effectively maximizes the use of open spaces, and increases patronage to cafes/restaurants, main streets, and surrounding businesses.
  • Economic, social, and environmental sustainability.
  • Public Safety and equipment suitability.

Applications to operate a seasonal commercial activation will only be considered where conditions of use have been read and agreed to, and only where the necessary application form has been submitted with all the details completed.

Trading is only allowed on weekends, public holidays, and school holidays. Outside of these times are by negotiation. Major events in the area may require the temporary suspension or relocation of leisure activity. The approval is non-transferable.

The operation of activities is only permitted between 8am and 8pm.

Foreshore seasonal commercial operators shall operate for at least 80% of their licensed period unless weather makes the operation impossible.

If you would like to speak to the Events Team, you can contact them at

Seasonal Commercial Activation