Support for Jetty Road businesses
Celebrate Local is a new Council initiative focused on encouraging Holdfast Bay residents to shop, dine, and spend within their own community — and it's all about supporting businesses like yours.
Jetty Road, Glenelg local businesses are invited to get involved by offering a promotion, event, or exclusive deal just for Holdfast Bay residents.
It’s simple and free to take part. Just register your business offer, and Council will spread the word through a dedicated campaign across social media, print, and digital channels — all designed to boost local spending and showcase the unique character of our community.
You can add, remove or amend your business offer at any time during the campaign.
Find out more and register your business offer at yourholdfast.com/your-business/celebrate-local-business
While we are working on the streets and surrounding areas, why not upgrade your premises?
Originally available for exterior upgrades to your premises, businesses within the Jetty Road Glenelg precinct can utilise this grant for interior upgrades also.
Council will match business spending, dollar for dollar, up to a maximum of $5,000 so apply for a City of Holdfast Bay Shop Improvement Grant to enhance your premises now.
The Jetty Road Glenelg Micro Grant is available for businesses in the Jetty Road Glenelg precinct. Funds have been allocated to support Jetty Road businesses in marketing their products and services.
The Micro Grant is designed exclusively to help elevate your business with up to $2,500 available for:
- In-store events such as VIP nights, launch parties, and menu reveals
- New window displays
- Industry nights
- Other initiatives that will increase customers
Eligibility requirements, assessment process, grant information, and application timeframes are available in the application portal at the link below.
The Jetty Road Glenelg E-commerce and Business Support Grant is a new grant to assist businesses located within the Jetty Road Glenelg precinct by providing an affordable way to reach more customers through digital platforms.
Grant funding can be used to enable 24/7 operations by offering opportunities for eligible businesses to enhance their digital capability or adapt operations including e-commerce set-up, business skills improvement or staff training.
The grant can be adapted to other initiatives that businesses identify would increase their customer base and economic stability. The grants, of up to $2000, do not require matched funding.
A one-off grant is available for food retailers to install a milk-on-tap system, including a milk tap and under-bench milk keg system. This grant provides funding to support the circular economy and transition to more eco-friendly practices by installing a milk-on-tap system from Fleurieu Milk.
A grant of up to $2,000 is available to contribute towards a system.
Learn how to maximise opportunities for your business as we transform Jetty Road.
A dedicated team of business mentors are available free of charge to Holdfast Bay businesses. They provide up to 12 hours of support in digital marketing, business advice, retail, operational excellence, tourism, and business wellbeing. Businesses are eligible to access one or a range of these mentoring supports.
Book an advisory session with the Southern Business Mentoring Program.
If you’ve accessed the Southern Business Mentoring Program and need further specialised support, additional mentoring sessions can be arranged.
Expert guidance is available across areas including digital marketing, business strategy, retail, operations, tourism, and business wellbeing.
To book additional business support contact business@holdfast.sa.gov.au
We are making sure residents and visitors know you’re open for business as usual during construction works. Connect with them by listing your business on the Holdfast Bay Business Directory, which includes nearly 1,000 businesses and services across Holdfast Bay.
The City of Holdfast Bay has four commercial pop-up spaces on the ground floor of the Glenelg Town Hall available for Jetty Road Glenelg businesses.
These flexible spaces, facing the beachfront and playspace, can be leased for between two and 24 weeks, allowing your business to have additional trading space during the construction period.
For more information on the pop-up spaces and how to register your expressions of interest, visit www.yourholdfast.com/your-business/pop-up
Jetty Road businesses located within the Transition and Coast zones may be eligible for a limited amount of free parking permits in the upper level of Partridge St East car park. Priority will be given to businesses in the construction area with no off-street parking.
To register your interest, contact transformingjettyroad@holdfast.sa.gov.au
Twelve new 15-minute parking spaces have been added in the Jetty Road precinct to support quick visits such as morning coffee runs, pick-ups, drop-offs and takeaway services.
These spaces have been introduced in response to feedback from local businesses and are being trialled during the current Transforming Jetty Road construction work.
Ten of the new 15-minute parking spaces are available 24/7 and are located in Colley Terrace, Sussex Street and Nile Street. Two spaces on the eastern side of Nile Street are available daily between 5pm and 9am.
Business crisis support
Assistance is available for businesses experiencing financial strain and operational pressures, with a range of support services that can help during challenging times. Businesses can access expert advice, financial counselling, tailored mentoring, and wellbeing support.
These services are designed to help businesses manage cash flow, adapt operations, navigate stress, and build resilience.
For more information contact business@holdfast.sa.gov.au
Rates Hardship
If you are experiencing financial hardship and do not believe you can meet your upcoming rate payments, you may be eligible for rate relief.
The Small Business Commission SA (SBC) is an independent voice and avid supporter and advocate for South Australian small businesses while striving to provide fast, fair, and low-cost dispute resolution on matters impacting their day-to-day operation.
A booklet 'Open to Business' is available for businesses in preparedness for construction works Open to Business
Throughout the Transforming Jetty Road project, businesses will have access to specialised staff who can respond to construction-related enquiries and help guide them to relevant business support.
Construction enquiries - transformingjettyroad@holdfast.sa.gov.au
Business and economic support enquiries – business@ holdfast.sa.gov.au
City of Holdfast Bay contact information

Business Development Partner
For information on how we can assist your business, please contact Virginia

Transforming Jetty Road Project Manager
For information about the project, please contact Cherie on